
How Hair Saloon Elevated Its HR

Founded in 1997, Hair Saloon for Men® has built a legacy of excellence in the St. Louis men's grooming industry. With a distinctive approach that combines expert hair care with premium touches—complimentary beverages, hot towels, and shoeshines—the company has set itself apart in a competitive market. Now operating 15 corporate and franchise locations with ambitious growth plans on the horizon, Hair Saloon recognized that continued success would require a strategic investment in its people systems.
“Patterson Consulting Group exceeded our expectations. Their professionalism, transparency, and structured approach not only provided us with invaluable insights and a clear path forward in HR but also ensured a positive and productive experience for our team. The collaboration has empowered our organization to confidently manage our growth journey.”
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Alicia Noddings
Chief Strategy Officer | Chief Talent Officer
Challenge​
After nearly 30 years of steady success, Hair Saloon stood at an inflection point. The company's workforce had grown to 75 corporate employees, expanding to 200 when including franchise locations. This growth trajectory brought exciting opportunities—but also highlighted critical needs in HR infrastructure.
Leadership recognized that continued expansion would require more than just operational excellence. The company needed a comprehensive HR strategy that could:
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Support scalable growth while maintaining Hair Saloon's distinctive culture
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Strengthen compliance with an increasingly complex landscape of federal, state, and local regulations
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Create systems and processes ready to support future expansion
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Balance corporate objectives with franchise partner autonomy
The challenge was clear: Hair Saloon needed specialized HR expertise to assess current operations, identify gaps, and chart a course forward, all while keeping both corporate and franchise constituencies in mind. ​​
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Solution
Hair Saloon partnered with Patterson Consulting Group (PCG) to conduct a comprehensive HR audit designed to uncover immediate pain points and long-term opportunities. The engagement was characterized by close collaboration, with PCG working alongside Hair Saloon's leadership through weekly meetings and shared documentation.
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PCG's systematic approach included:
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Thorough assessment of existing HR policies, procedures, and systems
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Detailed compliance review across federal, state, and local requirements
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Stakeholder interviews to understand needs of both corporate and franchise operations
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Development of a prioritized HR risk register and strategic roadmap
The result was a clear, actionable framework that gives Hair Saloon a roadmap for building HR systems that not only meet today's compliance demands but also provide tools corporate employees need and support current and future franchise partners. ​
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Outcome
The partnership with PCG provided Hair Saloon with more than just recommendations, it delivered a clear, strategic path forward. With a comprehensive risk register in hand, the company now has a prioritized roadmap for HR initiatives that align directly with its vision for growth.
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Hair Saloon is now positioned to:
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Build scalable HR systems that can grow with the organization
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Strengthen employee retention through enhanced development opportunities
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Maintain compliance confidence as regulations evolve
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Support franchise partners with robust HR frameworks
Most importantly, the engagement has empowered Hair Saloon's leadership team to move forward with confidence, knowing they have a structured approach to building HR excellence that honors the company's 30-year legacy while positioning it for the next chapter of growth.
